Congratulations to Rajiv Sanghvi on the 22nd Anniversary of "Swar Bahar" Radio Program in Michigan

On January 19, 1986, Swar Bahar Radio Program aired its first program on WNZK. The hosts at the time were community leaders, Dr. Bharat and Jaydevi Sanghvi of Livonia, Michigan. Their son Rajiv was not hosting the show at that time. He just announced all commercial advertisements and the hourly station identification. Little did listeners know that Rajiv was running the mixing board every week. Later that year, when Dr. Sanghvi was significantly traveling for Ford Motor Company, Rajiv took to the microphone on his behalf. The rest as they say is history and now Swar Bahar Radio Program is hosted by the second generation, American Born, Rajiv Sanghvi.

Over the years along with local community leaders and political dignitaries, the show has interviewed many Bollywood personalities, which include: Shahrukh Khan, Rekha, Aishwariya Rai, Anil Kapoor, Saif Ali Khan, Sunny Deol, Preity Zinta, Arjun Rampal, Asha Bhosle, Sunil Dutt, Amir Khan, and the list just continues.

The Sanghvi’s chose WNZK as a radio station due to its tremendous listening radius and clarity on the radio. It was the only Ethnic Station in Detroit that did not fade under overpasses on the expressway and could be heard in a near 70-mile radius of the Greater Metro Detroit Area. Windsor Ontario and Toledo Ohio listeners also enjoy the weekly program since 1986.

Quoting Rajiv

The hardest thing about the show is that no matter what happens in your life the show must be on the air every Sunday Morning

Rajiv has experienced this first hand when his 2 1/2 year-old son was diagnosed with Cancer over 5 years ago. Throughout the treatment process locally and in New York, the show did air each and every week.

As for future of the Swar Bahar Radio Program, Rajiv has this to say

We are fortunate to have been on the air for so many years. When we started the program there were only two other shows and none on Sunday Morning. Now we have eight programs in our community. We all cater to the same demographic and same advertisers for the most part. I am pleased to say that we have some sponsors that have not missed a week since we started in 1986. That’s about 1,144 shows and the cost to produce over the past 22 years has been over $340,000 in making the show happen every week. The other shows cost less than half as they transmit at 20%-25% of the power we do. So trying to convey to the sponsors that we reach more people is always a challenge as our cost to produce is double due to our air time, listening audience, and range. Financially the commitment is large for an hour long program. Which in reality is a community service and not a business proposition.

Rajiv's Swar Bahar Radio Program can be heard every Sunday Morning from 11:00 a.m. to Noon (EST/EDT) on WNZK 690 AM and on the web at www.wnzk.com. For Comments, Requests, and Community announcements, email Rajiv Sanghvi at: mydesimusic@gmail.com