Dad wears a Helmet but what about his kids who are riding with him?

This is bizarre. We were watching "Aapki Antara" (Indian TV Serial) on Indian TV (ZeeTV)....and bumped into this image.

Dad is about to ride his bike with his kids sitting at the back. Now he takes care of himself by wearing a helmet but there are no helmets provided for the kids. Of course "Dad" is just a actor but still this is crazy. The producers, directors, actors all should be ashamed of themselves. Law enforcement folks from India (if they care) should look into this. (YouTube Link)